After running her corporate gifting business for over 15 years, Bay encountered what seemed like an insurmountable obstacle. So, she decided to slow down and spent nearly two years contemplating and seeking the next direction for her business's sustainability. Just when she was sinking deeper into her sense of loss, a serendipitous moment occurred when her mother cooked her favorite snack, which she hadn't had in ages. This simple moment became her wellspring of inspiration, igniting her imagination and creativity.

Bay decided to reinvent this snack, making it even more delicious and unique. She dedicated over three months to research and development, meticulously blending each ingredient to achieve the best flavor. She chose to use cashews instead of traditional peanuts and opted for premium pepak anchovies, breathing new life into this delicious snack. After numerous trials and adjustments, MyNutchos was born. This innovative delicacy not only preserved the traditional flavor but also incorporated Bay's unique creativity, making it a charming snack.